Notícia

EngView team has been invited to do a seminar at the New Bulgarian University in Sofia on the topic of “Packaging as the ultimate marketing tool that influences buying decisions”.

The event will take place at 2pm on 27 January 2023 at the University’s auditorium. The lectors from our team will be:

• Boriana Stoimenova – Head of packaging division
• Stoicho Raianliev – Structural designer
• Andrea Kitevski - Graphic designer

As consumers, we are constantly bombarded with an overwhelming amount of products and brands, each competing for our attention and loyalty. In the seminar, we will explore how packaging plays a crucial role in differentiating products and ultimately, influencing consumer buying decisions. As we explore the different materials with their cutting and folding specifics, draw packaging structures, and add graphics and finishing effects, we will delve into the various elements that make packaging an effective marketing tool. Whether you are a marketer, a designer, a product developer, or just someone who is interested in understanding consumer behavior, this seminar will provide valuable insights and strategies to help you take your product packaging to the next level.

In the seminar you will learn how packaging can help you win the hearts and minds of consumers.

From next semester, EngView will donate its software to New Bulgarian University to help students in Packaging design and Packaging engineering studies learn how to create unique fit-for-purpose boxes that at the same time protect and complement the product.